Once you’ve exhausted your sphere of influence, where can you go to raise capital for multifamily deals? You might be surprised to learn that LinkedIn is one of the best places to connect with high-net-worth individuals (HNWI) and introduce them to the benefits of apartment building investing.
Yakov Smart is the creator of LinkedIn Lead Enterprises, a platform designed to help business owners find clients on LinkedIn. An internationally recognized LinkedIn expert, Yakov teaches top CEOs, bestselling authors and real estate syndicators how to transform their LinkedIn profiles into priceless, relationship-building assets. Yakov is also the author of Disrupting LinkedIn: The Definitive Guide to Generating Leads, Receiving Referrals and Attracting High-End Clients Through Marketing on LinkedIn.
On this episode of Apartment Building Investing, Yakov joins me to explain why LinkedIn is the best social platform for finding investors and raising capital for multifamily. He shares the biggest mistakes syndicators make on LinkedIn and walks us through his SPOT formula for finding leads through the professional networking platform. Listen in for Yakov’s insight on the tools available for building lists and learn how YOU can connect with the right people, send the right message, and scale your marketing efforts with LinkedIn.
Key Takeaways
Yakov’s take on the availability of capital for real estate
- HNWI not on traditional social media channels
- Use LinkedIn to find + educate right people
Why LinkedIn is the best platform for finding investors
- Average household income = $115K
- Use to expand professionally and build wealth
- 40M direct decision-makers, 100M influencers
Why LinkedIn works well for raising capital
- More interactive since bought by Microsoft
- Make connections and learn on own time
How Yakov discovered LinkedIn as a lead source
- Used to generate new business (software sales)
- Market to hard-to-reach individuals
The biggest mistakes people make on LinkedIn
- Being unintentional
- Profile not up-to-date, all about you
- Pitch everyone with same message
- Focus too much on content creation
Yakov’s SPOT formula for finding leads on LinkedIn
- Start with your list
- Position self as authority
- Optimize for what THEY want
- Transition relationship offline
The four ways to build lists on LinkedIn
- Free search
- Search by groups
- Sales navigator search
- Paid traffic
How to scale your marketing efforts on LinkedIn
- Use AI to automate custom follow-up
- Respond manually only when raise hand
How to convert investors from stocks to real estate
- Use information-based marketing
- Build LinkedIn groups
Connect with Yakov Smart
Resources
Michael & Yakov’s LinkedIn Webinar
Yakov’s Irresistible Profile Cheat Sheet
Michael’s Platform Builder Framework Webinar
What’s the Better Investment: The Stock Market or Real Estate?
Apartment Investor Network Facebook Group